Marketing for Blockchain Projects
A lot of projects are developing on blockchains including on BNB Chain, Polygon, Avalanche, Solana, Ethereum, and many others. Promotion and marketing strategies for the blockchain projects are important aspects to look for due to its relevance with project sustainability and growth. Projects developing on blockchains include Gamefi, DAPPs, cross-chain bridges, data analysis projects, and so on. Few of them are successful enough that they can sustain for a considerable time. Starting from Axie Infinity to other gamefi, DAPPS, or bridges like the Star gate project, very few projects can grab the attention of the users for the long term. The frequent reason for the failure is community growth or retention. If projects can manage to attract enough users at the start, more chances that the project lives. So, we can conclude that users play a pivotal role in deciding the fate of the projects.
The main question here is how to grab more users. The basic technique is to advertise the project through different means. Mostly used strategies for user growth are as follows.
- Collaborating with KOLs (Key Opinion Leaders), Influencers, YouTubers,
- Airdrops, Giveaways, or Bounty programs at Telegram or Discord
- Twitter Promotion Plans
- Running Ads on Google, YouTube, or Facebook
- Partner with renowned projects in Web 3 for cross-promotions
Are they useful enough to fulfill promotions and marketing needs?
The Story of Cost Vs Revenue for Marketing of blockchain projects
Above are some methods to get users for your blockchain projects. These are effective ways to grab the attention of the users. Of course, these are high-paying methods. Blockchain-based Projects have to keep certain budgets for promotions and marketing. And sometimes these methods cost more than expected. Because of these, projects have to spend and live with the feedback they generate. The feedback means the results these methods bring. And the outcome of these methods can never be calculated. The reason is obvious, no Youtuber is sure about the outcome of a video that he or she created for the project. It also depends on the YouTuber’s audience. The audience might not have an interest in that particular technology or project. It is possible that the project is good and years ahead of other competitors.
Options to Market Blockchain Projects?
After trying all these methods the project could not get much attention. What if the project could not sell NFTs, and tokens, or could not attract users, will it fail? Will it fail because of a lack of funding? Will it fail because there are no users for it? Will it fail because the idea is redundant, absurd, or obsolete? Or it is because the project could not reach the right audience.
SEO, SEM for Web 3.0
Blockchain and Defi projects need to work on Search Engine Optimization (SEO), Search Engine Marketing (SEM) for promotion and marketing of blockchain projects. These methods allow the projects to get attract users at a large scale. SEM includes paid and organic marketing by optimizing search engines.
You can define the SEM as:
The set of tools, techniques, and strategies that help optimize the visibility of websites, and web pages through search engines. In short, the goal is to optimize results for your using certain keywords related to your business. In the paid method, projects pay for each click at ads displayed by search engines such as Google Ads. This system is also called Pay Per Click (PPC). SEM Campaigns is a reliable method for Blockchain projects to get users for their projects.
CyberClick
In short, search engine marketing is effective in getting users who are interested in the words they seek. Get more conversions by using SEM methods. Increase the odds of making your blockchain project a great success with wise budgeting for promotions and marketing.
Cost per Mille to Guage the Users’ Influx
How much budget needs to spend for every 1000 users visiting the web page is a criterion provided by SEM. These strategies can help us improve future campaigns by analyzing the user intent for blockchain projects. What pages or sections are more viewed by the users and then used in the next campaigns with continuous conversions from users? These could be helpful in getting more clients for the projects and attracting the community.
For your next campaigns on promotion and marketing of blockchain based projects, do consider a holistic approach to get better results.
Share your experience in comments. Would love to get insights from the industry veterans about their experiences.
