Copywriting Tips and Tricks

A Quick Guide to Start a Career as a Copywriter

Within the past few years, many new disciplines have risen. It has allowed people to work out of the generic fields. Not everyone is gifted in medicine or engineering, many people are inclined more towards arts or literature. Within the past few years, many opportunities have appeared for such people. one of the most in-demand works that have been seen in the past few years is Content writing. Although, content writing has many fields; the most promising field of content writing is copywriting.

Copywriting is a tough job indeed but it is quite interesting as well. It demands emotions, logic, statistics, and action. An expert copywriter knows when to utilize emotions and when logic is needed. As it is marked by Joseph Sugarman

You sell on emotion, but you justify a purchase with logic.

If you want to pursue a career in copywriting then this guide is for you.  We’ve prepared this quick guide to help you understand copywriting and start your career as a copywriter

What is Copywriting?

The act of writing words to sell a product, idea, content, or service is called copywriting. Alternatively, we can say that copywriting is a form of writing done to advertise or market something. It involves using your words in such a way that compels people to take certain actions i.e. to invest in, buy or change something.

Copywriting is about creating a thirst among the audience to buy the idea, service, or product. Copywriters ignite a spark in their content. For example; check out the Porsche 911 advertisement below.

Copywriting is to craft a compelling message. Most text ads in copywriting compel readers to take action. It surrounds emotion, statistical data, persuasion, and action. Ultimately, the conversion rate is the real story behind all efforts of copywriting.

Look at another start of the first magnitude in the world of copywriting.

Copywriting Example: Hustle’s Email Subscription

Copywriters use psychological games by using brainy words to catch the audience. A very smart tactic.

Purpose of Copywriting

One of the most important reasons for copywriting is to inform people about a product and promote the product in such a way that people feel attracted to it. Generating sales and conversion is the real motive behind copywriting. The market needs copywriters to present an idea, product, or service in a way that the audience instantly buys it.

The reason for copywriting can be understood from the famous quote of Carlos Ghosn

We don’t want to be something for everybody, we want to be everything for some people. 

Copywriting is essential for the following reasons:

  • Evoke emotions.
  • Boost sales by attracting visitors to your site
  • convince visitors to buy
  • Building brand recognition
  • creating value-driven content

Copywriting Different from other Writing Styles

Copywriting is timeless. You can storytelling with the shortest words. Every piece of the story includes a story. The story could be in a long-form sales page, amusing caption, triggering headlines, welcome email, or a case study.

Copywriting is to persuade, whereas content writing is to educate. The biggest difference that puts copywriting in a separate discipline from other forms of content writing is that copywriting is done to sell something. It can be a product, a service, a point of view, etc.

it can even be things like social media where copywriting can be used to compel people to invest their time in it. Also, copywriting is supposed to increase the sales of a product. Lastly, it is done in hopes of encouraging a direct response from the audience. These things are not focused on other forms of content writing.

Types of Freelance Copywriting:

Copywriting generally demands that features of the product, or service should be described as benefits to attract the audience. It calls for emotional arousal to lure the visitors to take instant action. Calling these in mind, there are 6 types of copywriting:

1. SEO Copywriting:

This type of copywriting includes directing your writing by the google algorithm to ensure more audience finds you. SEO copywriting is done in form of Blog Posts, articles, and product descriptions.

2. Brand Copywriting:

This is a form of copywriting to form a separate identity for your brand. It makes up a certain image of your brand which sticks to the mind of people. Coca-Cola is a great example. People get an image of thirst-quenching refreshment when they hear about Coca-Cola. This type f copywriting is done in the form of a commercial tagline or a commercial jingle. Taglines create images in mind that are a powerful tool of copywriting.

3. Social Media Copywriting:

This form of copywriting involves engaging the audience so they remember a certain brand. Brands making posts on social media platforms like Facebook, Instagram, Twitter, etc. are examples of social media copywriting. But unlike other forms of copywriting, this form of copywriting is concerned with the distribution of brands rather than the contents of the brand.

4. Marketing Copywriting:

This type of copywriting is done to present the benefits of a service or a product in such a way that people resonate with it and are attracted to it. This form of copywriting is the most flexible one and can be done with a completely informal tone to a total formal one. It can include content marketing, articles, advertorials, or website copywriting.

The most glaring example of marketing copywriting is the newly developed tactic of social media influencers by offering paid courses to attract more visitors to their site. Free books offering is also included in this web of attraction.

5. Public Relations (PR) Copywriting:

It involves other people sharing their views about you. PR copywriting is about things that are interesting enough to be picked up by the news channels and journalists. Then these news channels and journalists tell their views about your product or service. PR copywriting can be in the form of a press release, reports, and statements.

6. Technical Copywriting:

It involves guiding people to compel them to buy your service or product. Giving guidance to people about how a certain thing works build their trust, which, in turn, compels them towards the thing. Technical writing is done in form of user guides, e-books, blog posts, and articles. It is more in-depth and comprehensive than any other type of copywriting.

Copywriting generally demands that features are described as benefits. Alternatively, technical copywriting pulls the idea of describing features for attracting the business community. It is generally targeted for business-to-business services.

The Features of Copywriting:

  • Structured: The content in copywriting must be structured. Things should not be jumbled up. They should be in a smooth flow to ensure people understand what you’re trying to sell.
  • Purposeful: Copywriting is done with a purpose in mind. Is it done to guide people, to sell something, or just to spread awareness? There should be a clear mind-map to ensure the writing goes smoothly.
  • Reachable: The writing must be easily traceable to people. People must feel addressed by the writing. This is done by keeping the target audience in mind.
  • Unique: The copywriting must be unique. If it sounds like some cliché, people will not engage with it. It must be done in a way that it brings out the curiosity in people.

Do’s and Don’ts of Copywriting:

When starting your career as a copywriter, you must keep these things in mind to excel in your career:

Don’t   Do
Use filters like excellent customer service Provide actual information so they people can see for themselves like contact us at —
Use superlatives like the best, the top, etc. Provide statistics like the number or percentage of users
Provide information that is of no use to people like the features of the product Provide benefits so people know what they can get if they invest
Write without knowing your audience Research your audience to know how to engage them
Use lengthy paragraphs Make bullets with to-the-point information
Be vague Be clear, concise, and descriptive
Copy someone else’s style Use your own style to be more engaging


Importance of Copywriting

Copywriting is important because it drives cost-effectiveness, increases revenues, and helps you in achieving your goals. It does this by convincing people that the service or the product you are providing is what they need. It is important to enhance a business and make more profit by driving in the audience.

Copywriting is dominant in content writing as every business needs it. Engaging, assertive, and intriguing copywriting is essential to nail down the messages behind the business. It comes before the sales department, marketing, branding, and campaign running. All are dependent on copywriting.

Earning Prospect of Copywriting:

Copywriters have never been more in-demand than they are today. With more businesses opening every day and them needing quality copywriting to advertise their services, copywriters are high in demand. A newly trained copywriter can earn up to $52,000 to $62,000 annually. Data taken from Payscale and shows that 80% of copywriters earn up to $65k per year.

Copywriting is a remunerative career or business. It totally depends on your skills developed with the passage of time and inner abilities as a copywriter. If you are good at this, you have proved your worth: you can charge thousands of dollars for a single sales page. That is the beauty of copywriting.

Requirements to Become a Copywriter:

The actual writing itself covers most of the work in copywriting. Half of the copywriting lies in understanding the business details. A part covers engaging the company with the customers. Ultimately, it is the end goal. Considering the above points, the undermentioned skills must be sharpened to be a good copywriter.

  • Writing skills: You must have refined writing skills to be able to write top-notch content which will be engaging and interesting.
  • Curiosity: you must develop curiosity about the product you are working on. You must look for every single detail to provide engaging content.
  • Research skills: You must refine your research skills to know how o find everything about a product. You must know where to look at what keywords to use and how to get information.
  • Creative skills: You must have great creative skills to create something that is out of the box. People aren’t attracted to things they are used to. You must be able to create engaging content that will attract people’s attention.
  • Social knowledge: you must have good knowledge about the social areas you are targeting. You must know what will pique the interest of the audience being aimed by the writing.
  • Selling skills: Copywriting is all about being able to sell services or products. You must know how to attract people towards a product, so much so that they want to buy it.

Platforms for Copywriters

The job you get depends on whether you want to have a full-time career as a copywriter or you want to keep it as a method of earning some extra cash. If pursuing a full-time career as a copywriter, you can work with any business or company to provide great advertisements for them. Or you can sign up on online sites like Upwork, iWriter, FlexJobs, Guru, and
This short guide will help you learn about copywriting and how to start a career as a copywriter. Even if you’re new on the field and aren’t earning as much, keep working on your skills, and one day you will surely reach your goals.

It is quite normal that people get confused about what to choose and how to make a career in it. If you want to explore other fields of freelance content writing, then head over to a quick guide to becoming an academic writer to decide what fits you best.

If you want services in other fields of content writing, or want to see works of trained professionals, check out the research branch. We the Research Branch will share our swipe files with you. Comment below to get the swipe files and get ahead of time.

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